This position is located within the Criminal Justice Coordinating Council (CJCC), an independent agency that serves as the District of Columbia’s forum for District and federal members to identify cross-cutting local criminal and juvenile justice system issues and achieve coordinated solutions. The agency facilitates and supports its member-identified priorities, strategies, and initiatives to improve public safety and the related criminal and juvenile justice services for residents, visitors, victims, and justice-involved individuals.
The Public Affairs Specialist is responsible for planning, developing, and implementing public information campaign about the agency's programs, policies, and activities. The position is privy to and maintains confidential executive management information. The incumbent works closely with the Executive Director and Deputy Executive Director.
Develops an agency-wide communications strategic plan and serves as the agency’s primary point of contact for media and public inquiries.
Works closely with the Executive Director in conducting research to respond to media inquiries and in coordinating media events (such as press conferences).
Works with CJCC to format and maintain the agency’s web site, including implementing new user- friendly strategies and writing web copy.
Assists with drafting the agency’s annual report.
Researches, plans, develops, implements, and evaluates internal and external communication initiatives designed to communicate justice system-wide messages to diverse groups of stakeholders.
Conceptualizes, researches, writes, desktop publisher, and produces booklets, brochures, flyers, newsletters, posters, press releases, reports and other informational materials for internal and/or external distribution.
Counsels/advises CJCC program personnel about effective communication strategies and methods.
Manages outside creative services, including graphic designers, photographers, and printers.
Promotes agency programs, initiatives, and events.
Reviews and updates communication policies/procedures regarding graphics and computer-based communication.
Performs other duties as assigned.
KNOWLEDGE REQUIRED BY THE POSITION
Expert knowledge of the principles, methods, practices and techniques of communication and skills in applying these expertise in media and public relations by developing written information materials for dissemination through a variety of media; establishing and maintaining communications with the public
sector sufficient to advise agency management on policy formulation and the potential for public reaction to proposed policy.
Knowledge and skill in the application of the principles, strategies, tactics, and methods of communication and communication project management.
Demonstrated proficiency in writing copy designed to educate, inform, influence, persuade and/or motivate a wide variety of general and specialized audiences via print and computer media.
Thorough knowledge of and skill in desktop publishing and in basic Microsoft Office programs, including Word, Excel, PowerPoint and Publisher.
In-depth knowledge of current strategies, approaches, and technologies for establishing and maintaining effective, user-friendly Internet sites.
Skill in establishing and maintaining working relationships with a variety of publics, some of whom have opposing points of view from the agency.
The Executive Director provides administrative direction in terms of broad policy statements and general objectives to be achieved through the public information program. Develops and prepares plans and programs for carrying out responsibilities, determining methods to be used, approaches to be taken, resolving conflicts that arise and coordinating work with program managers and external groups.
Recommendations, decisions, and actions must be technically sound and are considered authoritative. The Executive Director provides general review of the work to ensure attainment of program objectives.
Guidelines include CJCC’s employee manual, policies, procedures, regulations, strategic plans, and goals. Some of these guidelines are broad and the incumbent uses seasoned judgment to modify standard communication methods by adapting and/or developing new approaches or strategies that more appropriately match the requirements of unique situations.
The incumbent assists in planning, implementing, and evaluating the agency’s public information program, which includes developing written information materials to communicate with other District and federal government agencies, stakeholders, partners and the public, and making oral presentations to encourage individuals/organizations to convey support of the agency.
The work requires researching, planning, implementing, tracking, and evaluating methods for communicating strategic messages conveyed through print and computer-based means.
SCOPE AND EFFECT
The purpose of the work is to communicate strategic messages to key stakeholders in ways that enhance CJCC's image and the agency's ability to carry out its mission. The work supports the attainment of the agency`s strategic performance goals. Significant coordination with agency administration and programs required.
Personal contacts are with a wide variety of CJCC stakeholders and partners, personnel from other District agencies, outside suppliers of creative services, and the public.
PURPOSE OF CONTACTS
The purpose of contact with CJCC personnel: to provide expert communication counseling and guidance to meet program objectives; with other District agencies: to collaborate to share information, plan and implement events, and maintain the agency web site; with outside suppliers: to work with procured creative services not available in house; and with the public: to answer questions and fulfill information requests.
The work is primarily sedentary.
The work is performed in an office setting. Some travel may be required to perform in the community.
Must possess at least one (1) year of specialized experience equivalent to the grade 12 level. Specialized experience is experience which is directly related to the position and has equipped the individual with the knowledge, skills, and abilities to successfully perform the duties of the position including, but are not limited to, developing, an agency-wide communications strategic plan and serving as the agency’s primary point of contact for media and public inquiries; conducting research to respond to media inquiries and in coordinating media events like press conference; etc.
Familiarity with criminal and juvenile justice issues highly desirable.
An equivalent combination of education, training, and experience.
Salary Range: $81,050.00 - $104,423.00
DCHR Job ID #: Interested individuals should apply for Job ID #1096 by clicking the following link: www.careers.dc.gov
The District of Columbia is an equal opportunity employer.
In accordance with the DC Human Rights Act of 1977, as amended, DC Official Code § 2-1401.01
ONLY INDIVIDUALS WHO THE MEET MINIMUM QUALIFICATIONS WILL BE CONTACTED BY DCHR.
First Screening Date: 14 days after posting